What is Branding?

A brand is a visual and psychological statement about what your business stands for – the way in which you want your clients and prospects to associate your company and its products and service. To sum it up, a brand details who you are, what you do, and how you do it. Having a brand […]

Continue Reading

Branding vs Corporate Identity

There is often confusion surrounding the terms BRANDING and CORPORATE IDENTITY – much of it caused by the banding about of terms by signage companies, designers and marketing consultants.  “We’ll develop your brand,” they say, when often what they are talking about is a logo design and how it will display on signboards, t-shirts, websites […]

Continue Reading