Email Marketing

Email Signature Best Practices 2025: The 17-Point Authority System That Converts Every Send Into a Brand Touchpoint

You send, what—maybe 40 emails a day? Could be 60. Could be 120 if you’re in sales or consulting. Let’s split the difference and call it 50. That’s 250 emails a week. Over a thousand a month. In a year, you’re looking at roughly 13,000 individual messages flying out of your inbox and landing in […]

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Out Of Office Replies

For those of us who are frequently away from our offices for more than a day, it’s essential that we set up up an “Out of Office” autoresponder message to react to emails we receive.  It’s even more essential that this is done correctly. Most autoresponder messages are pretty terse, such as:  “I’m currently away, […]

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