Events and Shows

Eight Success Tips for Your First Trade Show Booth

Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays. If you’re considering setting up at a trade […]

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Trade Show Exhibitors – Tips For Newbies

Trade shows are anything but a walk in the park, even for experienced exhibitors, but if you’ve never `experienced` one it can certainly be a daunting task. However, as big as the mountain appears you know that you must include trade shows into your marketing mix. And finally, after months of angst and planning you […]

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Tradeshow Promotional Product Giveaway Tips

Pre- Tradeshow Marketing Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth. Know your tradeshow booth visitors Greet each tradeshow booth […]

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Follow up Trade Show Prospects

You must follow up your trade show leads ! Post trade show evaluation and trade show leads follow-up are two of the most overlooked aspects of trade show participation. These activities are where many trade show exhibitors fail usually because of a couple of reasons. You return to the office to find your voicemail is […]

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Trade Show Staff

Trade show staff should know your products and services inside out ! Always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers You should always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers. What makes successful exhibitors are their trade show staff […]

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Trade Show Budgets

With the decision made to exhibit and the choice of the event narrowed down, the next step is to establish a trade show budget. You should remember that your participation in a trade show takes investment of both money and staff. One way, when developing a trade show budget, is to look at the objectives […]

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Trade Show Training & Scheduling

Make sure your trade show staff have initimate knowledge of your products One of the most important aspects of your exhibit strategy, if not the most important aspect, is your trade show training of staff. Without dynamic trade show staff your eye-catching exhibit; pre-show publicity; product demonstrations and excellent giveaways can be wasted. Trade show […]

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Trade Show Planning

Pre tradeshow planning and marketing is critical There‚Äôs a lot to do when undertaking tradeshow planning and one of the first steps in planning an exhibit program for your business is to determine which of the thousands of shows you intend to enter during the year. Of particular importance are the figures relating to attendance. […]

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