You must follow up your trade show leads ! Post trade show evaluation and trade show leads follow-up are two of the most overlooked aspects of trade show participation. These activities are where many trade show exhibitors fail usually because of a couple of reasons. You return to the office to find your voicemail is […]

Trade show staff should know your products and services inside out ! Always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers You should always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers. What makes successful exhibitors are their trade show staff […]

With the decision made to exhibit and the choice of the event narrowed down, the next step is to establish a trade show budget. You should remember that your participation in a trade show takes investment of both money and staff. One way, when developing a trade show budget, is to look at the objectives […]

Make sure your trade show staff have initimate knowledge of your products One of the most important aspects of your exhibit strategy, if not the most important aspect, is your trade show training of staff. Without dynamic trade show staff your eye-catching exhibit; pre-show publicity; product demonstrations and excellent giveaways can be wasted. Trade show […]

Pre tradeshow planning and marketing is critical There’s a lot to do when undertaking tradeshow planning and one of the first steps in planning an exhibit program for your business is to determine which of the thousands of shows you intend to enter during the year. Of particular importance are the figures relating to attendance. […]