Trade shows are anything but a walk in the park, even for experienced exhibitors, but if you’ve never `experienced` one it can certainly be a daunting task. However, as big as the mountain appears you know that you must include trade shows into your marketing mix. And finally, after months of angst and planning you […]

Pre- Tradeshow Marketing Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth. Know your tradeshow booth visitors Greet each tradeshow booth […]