Trade Show Planning
Pre tradeshow planning and marketing is critical There’s a lot to do when undertaking tradeshow planning and one of the first steps in planning an exhibit program for your business is to determine which of the thousands of shows you intend to enter during the year. Of particular importance are the figures relating to attendance. […]
Signage for business
Good signs help businesses stand out, assist with wayfinding, and promote products and services. Using a variety of materials such as aluminum, vinyl, fabric, and plastics, vendors can provide signage for any situation: permanent or temporary portable or stationary indoor and outdoor. There are countless designs, formats, and styles for business signs, but most of […]
Retail Signs
Signage, the bane of every retail store’s existence. It often seems like customers don’t read signs at all. A good sign can increase business and make your store easier to navigate, a bad one can just be a big waste of money. So here are some tips for getting your sign noticed. This applies both […]
Branding vs Corporate Identity
There is often confusion surrounding the terms BRANDING and CORPORATE IDENTITY – much of it caused by the banding about of terms by signage companies, designers and marketing consultants. “We’ll develop your brand,” they say, when often what they are talking about is a logo design and how it will display on signboards, t-shirts, websites […]